![]() Consequently, this casting of a smaller net can allow brands to speak to their listeners more impactfully and personably. Furthermore, digital advertising allows advertisers to target audiences more specifically and accurately. Now or never, expressing empathy in your financial sales ad script is paramount. Here’s when being human can be powerful.Ħ4% of US consumers feel a lack of human element when it comes to customer experience, and research shows that emotional marketing makes individuals 8.4 times more likely to trust your brand. Yes, everyone’s pretty much in over their heads in one way or another, and many, financially so. Since there’s pretty much nowhere to run in this pandemic, a fight for survival becomes innate. In times of stress, the body’s fight or flight response becomes dominant. Let’s consider the consumer’s psychology during this pandemic. Use these tips to churn out your financial sales commercial script to yield potent ROIs. Here are some content strategies that can help you to narrow the social distance gap between you and your potential leads. Beyond the pandemic that has cast a pall upon the sector lies a golden opportunity for those in the financial sales sector. The Pipeline for Financial Sales AdvertisingĪs numbers tell, there’s really more than one way to skin a cat. Brands in financial services have increased podcast ad spend to 16%.Spending on ads is estimated to fall by 30% on traditional channels while seeing an increase of 8% on digital media.Ad revenues on podcasts have increased by 15% in 2020 and will triple to $2.1bn in 2025.81% of listeners claim they listen intently to podcast ads, and nearly 60% make purchases from the medium.53% of financial sales executives have the intention of digitizing client interactions when the pandemic blows over.Digital ad spends in the US financial service sector is expected to reach $19.62bn with an increase of 7% in 2020.The total audio ad spend is predicted to continue growing by 24% by 2025, reaching a total amount of $23.2bn. ![]()
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